What is The White House Project?
The White House Project is a national, non-partisan organization dedicated to advancing a richly diverse, critical mass of women into the political pipeline, and fostering the entry of women into positions of leadership in all sectors, up to and including the U.S. presidency.
Why is it called The White House Project?
Americans have the perception that women have reached the top in all fields, from business to education to politics, but in reality they haven't. To challenge that misconception, The White House Project focuses on the top spot in the country that has yet to be filled by a woman: the presidency.
Why are you nonpartisan?
Women leaders come from various backgrounds, and espouse varying sets of ideas and platforms. Our mission is to support progressive women’s leader reach the top in all sectors. By being nonpartisan, we allow ourselves to reach out to all women.
What kind of research does The White House Project do?
The White House Project conducts groundbreaking research on female candidates for elective office, including studying how the press covers female candidates and how often female experts and leaders appear on the Sunday morning political talk shows. The White House Project's most recent research project studies women’s presence on Sunday morning talk shows. Our 2005 study follows our research in 2001 and 2003.
Is there a branch of The White House Project in my state?
The White House Project office is based in New York City, but we have field representatives in Colorado, Georgia, Minnesota and Washington, and we hold events all over the country.
Can you support my candidacy?
Due to our nonpartisan nature we are unable to endorse individual candidates. However, The White House Project provides support by giving unlimited access to our groundbreaking research reports, and providing trainings and networks. Check out our research and polling page for our studies on why women matter in elected office and the media’s treatment of women candidates. If you’d like to find people in your area that can help you in your candidacy, write us and explain the race you’re running, where you live, and what issues are important to you. We’ll do our best to put you in touch with someone in your area.
Who is your target audience?
Advancing women’s leadership is a matter of giving women the tools they need to get involved in the leadership pipeline, as well as changing the perception of women as leaders within the minds of men, women and children. In that respect, we reach out to all genders and ages.
The majority of our programmatic work (Vote, Run, Lead; SheSource.org, EPIC, Corporate Council) involves women ages 18-59; some of our other projects engage girls and young women ages 5-18.
What does The White House Project do to get young people involved?
Our website features information about political and civic leadership programs for young women, as well as unique ways to involve young women in leadership. We’ve have partnership documentarians producing a film about young women who want to run for President in 2024, worked closely with CosmoGIRL! magazine and the girls from Miss Hall’s School, and through a partnership with the Girl Scouts, we have created a "Ms. President" Girl Scout Patch.
What will The White House Project do once a woman has been elected to the presidency?
We hope that a woman becomes president sooner rather than later. And once it does happen, we will make it happen again. Our mission will not be complete until we have a truly representative democracy that utilizes women as leaders in all sectors.
What do you think about a Hillary Clinton running for President?
It’s moving to see a powerful woman running for the highest office in our land. But, we would like it if numbers of women were to run for President. Our research shows that numbers matter. It’s when you have numbers of women, that voters can focus on the issues, rather than what makes a woman different when she’s the only one—her gender.
Why does The White House Project work with the entertainment industry?
The White House Project recognizes the immense power of popular culture in influencing the public's perceptions. Hollywood has and can help Americans become comfortable with the idea of women at all levels of business and politics by portraying women as leaders in films and on television.
How can I get involved?
Join the movement today!
